Ever since Shawn Yue founded his personal brand COMMON SENSE (CMSS) in 2010, it had associated with different international brands and fashion units and created quite a number of collaborated items and fashion projects, which had gained a very sound response.
In 2014, Shawn developed a brand new independent label with the concept of MADNESS (MDNS). In comparison with CMSS, which mainly focuses on limited edition collaborative projects, MADNESS is simply a platform - a platform to let Shawn to share his personal fashion and lifestyle preferences. Through this platform, Shawn spreads his belief in "MADNESS BREEDS MADNESS", in which everyone should wisely uses their "MAD", somehow "INSANE" instinct, so as to breed more and more fashion curators.
MADNESS’s collection implements Shawn’s consistency on minimalism with meticulous details and quality materials, together with our online store as a direct platform, MADNESS is dedicated to provide the best quality for people around the world to share the best shopping experience.